Frieze is part of a family of companies, owned by a pair of brothers. We are still shaping our overall philosophy, but we will do our best to share it, as it currently stands.
Fundamentally, its based on Genesis 2:15 – (The verse when Adam was tasked with caring for Eden.)
This is part of our long-term goal of moving to a Regenerative Agriculture chain, and our support small processing/farming.
Regenerative Ag, and local processing, is THE key to restoring soils, water, improving profitability, and saving small-town America from economic collapse.
Its about simple physics – if we reduce the inputs, and the transport, we can offer a better quality product, at a given price point – some technology advances may be required, reimagining distribution is required, and not everything scales down, but there is definitely progress to be made.
As for general business principles:
We DO NOT cut corners, EVER! We make the best products possible, given our current understanding.
Do what you say, say what you mean!
We all make money together.
More muck, more money.